PEF launches statewide ad campaign offering solutions to budget deficit

Albany - The New York State Public Employees Federation (PEF) has launched a statewide television, radio, print and Web advertising campaign to educate the public and legislative leaders on how the state can achieve needed savings without cutting the state work force and sacrificing state services.

"PEF recognizes the seriousness of the current economic crisis, but the governor’s budget has the potential to seriously hamper services New York taxpayers rely on," said PEF President Kenneth Brynien. "The ads point out PEF has offered several options for the state to achieve the same savings the governor is seeking in givebacks from the state work force," Brynien said.

The ads, which feature a mad scientist character, will begin running April 5 on broadcast and cable television statewide and on radio in the Albany and New York City markets. Print advertisements have been placed in targeted newspapers across the state and will be supported by ads on newspaper Web sites including The New York Times, New York Post and NY Daily News.

The television, radio, Web and print ads can be viewed at www.pef.org

This latest ad campaign follows a similar statewide ad campaign which ran in early March, 2010.