MEMBER MOBILIZATION
The Contract Campaign – Building Union Strength
Checklist for Involving Members
♦ Appeal to self-interest.
♦ Appeal for support of a larger “cause”.
♦ Remind a potential volunteer of skills or experience he or she has to contribute.
♦ Be honest about the work involved.
♦ Recruit people from all subgroups.
♦ Start with specific, easy tasks, then gradually encourage greater involvement.
♦ Match volunteers to tasks based on skills, interest, and time.
♦ Provide training for volunteers.
♦ Teach people how to get others to share the work.
♦ Make it fun to participate.
♦ Point out every small victory to prove that involvement pays off.
♦ Arrange recognition for work volunteers do.
♦ Check on people to see if they need help.
♦ Hold people accountable, and shift them to another assignment if the work isn't getting done.